Irresponsible Marketing

November 5, 2007

On Friday I received an email from DVD rental company LoveFilm welcoming me back. This was strange as I left LoveFilm some time ago and, despite frequent offers trying to persuade me to re-join, I hadn’t agreed to reinstate my account. My initial reaction was to think that my email address had been used or someone was using my name to rent DVDs. I checked my email for the last week or so and there was nothing else about rejoining them. Then I got annoyed, this was looking like some very presumptive marketing. I replied asking them to clarify if this was just marketing or if someone had tried to use my email address to reactivate my account. Sure enough, it was marketing, an offer to rejoin.

I consider this to be completely irresponsible. We’re constantly being warned about identity theft and then the morons within LoveFilm’s marketing department decide to send “Welcome back” emails rather than the standard “We’d like you back” type.

I will not be reinstating my account with LoveFilm. I have emailed them asking them to remove my name and email address from any database they have. They have managed to completely piss me off and I would recommend anyone use any other DVD rental service but them.

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